WhiskyGold, a London-based e-commerce and whiskey rating platform under iTrust Rating, is dedicated to providing a unique whisky buying experience by leveraging blockchain technology and artificial intelligence. The platform empowers whisky enthusiasts to rate, review, and purchase premium whiskies from around the world. Through its proprietary algorithm and data analytics, WhiskyGold assists customers in making informed buying decisions based on their preferences and tastes. Notably, the platform is built on the blockchain, ensuring transparency and security for all transactions.

The name "WhiskyGold" pays homage to Steve Woolgar, a world-renowned sociologist, brand master, and professor emeritus at the University of Oxford, signifying the esteemed status of high-end Whisky as "liquid gold." WhiskyGold's marketing strategy focuses on reaching out to whisky enthusiasts globally through social media, whisky events, and digital marketing. Additionally, the platform leverages its existing network of whisky bloggers and influencers to promote its offerings. Exclusive discounts and promotions are also offered to customers, incentivizing them to continue using the platform.

WhiskyGold utilizes artificial intelligence, big data, and blockchain technology to screen brands, focusing not only on consumer research but also on managers and chefs at Michelin restaurants and five-star hotels. The use of blockchain technology provides various benefits for WhiskyGold, including improved transaction security, transparency, and accountability. By leveraging blockchain, WhiskyGold ensures a secure and tamper-proof payment system, reducing the risk of fraud and preventing data leakage.

The global whisky market is experiencing rapid growth, with a market size of $71 billion in 2021 and expected continued growth at a CAGR of 6.4% from 2021 to 2028. The online whisky market is also rapidly expanding, with an estimated CAGR of 15% from 2021 to 2028. This trend towards online purchasing and the increasing popularity of premium whiskies presents a significant opportunity for WhiskyGold to establish itself as a leading platform in the industry.