iTrust Rating has emerged as a leading authority in the domain of artificial intelligence-based rating products, catering to the discerning needs of both consumers and investors. The comprehensive suite of offerings encompasses loyalty scores for an extensive array of 50,000 mainstream global brands, complemented by ESG (Environmental, Social, and Governance) performance scores for 10,000 publicly traded companies worldwide, representing a substantial $100 trillion in stock market capitalization.

The business model of iTrust revolves around data & rating, e-commerce, and customization. This involves leveraging big data technology to extract and refine data that is of significance to consumers and investors. Subsequently, various rating products, such as ESG rating reports, are generated based on this data. Additionally, artificial intelligence technology is utilized to identify brands with high ratings and favorable prices, laying the foundation for the establishment of a trading market known as BestShop. Furthermore, iTrust plans to employ big data, artificial intelligence, and blockchain technology to create customized and collectible combinations for high-end products with dual value of investment and consumption, exemplified by WhiskyGold.

iTrust, headquartered in London, operates with remote work partners distributed across the world. This global presence enables iTrust to harness diverse perspectives and expertise, fostering a dynamic and collaborative environment.The company's strategic approach underscores its dedication to harnessing innovative technologies to provide valuable insights, facilitate informed decision-making, and enhance user experiences. By offering a diverse range of AI-based rating solutions, iTrust is at the forefront of driving positive change and fostering greater transparency and accountability in the realms of consumer and investor decision-making.